Tag - Trade Show Marketing


Traveling Tips for the Business Traveler (and Non-Business Traveler)

After my recent trip to Mobile World Congress in Barcelona, Spain (with 93,000 others), I quickly learned some valuable lessons. Now keep in mind, that I have traveled to over 15 countries during my career and never had all the mishaps encountered on my recent trip, including lost luggage (actually this did happen once on …


Maximizing Your Tradeshow Dollars

With the tradeshow season upon us and countless emails from CES, Mobile World Congress, CTIA and numerous other event organizers, we’re getting the message that now is the time to be planning for upcoming tradeshows.  However, with tradeshow planning, comes the anxiety of figuring out how to maximize ROI and marketing dollars. After spending hundreds …