Tag - Marketing


Five Tips for Using Content to Improve Your Website

When companies first started using the Internet for marketing, the goals were simple. At the time, content was a second thought since simply having a website was good enough to put a business ahead of its competition. However, as the Internet has grown, so has the number of competitors and the expectations of individuals using …


How to Grab Your Customer’s Attention in the First Eight Seconds

Did you know that your advertising or marketing efforts ultimately boil down to the first eight seconds? In these crucial moments, consumers decide whether they’ll buy into your brand or move on. The average attention span of a person today has plummeted to eight seconds (down from 12 seconds in 2000) which means you need to pay …


Top Public Relation Strategies

Marketing experts will tell you that a well-planned public relations campaign is often far more effective than advertising.  However, with the growing number of online blogs and websites, what is the most effective way to get a message about your company or product in front of your targeted customers? Most people associate public relations with …


Planning an Effective Photo Shoot

Organizing and managing a photo shoot takes time, but with the right preparation, the results will be amazing.  After having helped clients with thousands of photo shoots over the last twenty years and hearing the same questions, we wanted to share some of the key ways to help ensure you get the most value from …


Maximizing Your Tradeshow Dollars

With the tradeshow season upon us and countless emails from CES, Mobile World Congress, CTIA and numerous other event organizers, we’re getting the message that now is the time to be planning for upcoming tradeshows.  However, with tradeshow planning, comes the anxiety of figuring out how to maximize ROI and marketing dollars. After spending hundreds …

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