Tag - Impactful marketing


Using Instagram in Your Marketing Mix

Quickly rising in the ranks of social media is Instagram, an Internet-based program that allows people to share pictures with others for free. Users upload pictures they take from their iPhones and Android devices onto the Internet using the Instagram app. These pictures can be linked to Facebook and Twitter, as well as other networks …


Effective Email Marketing Strategies

  With over 144 billion emails sent each day, email marketing still remains one of the most effective channels for business communication. So how do you separate your marketing emails from the all the rest your customers receive? The key to developing an email message/campaign that stands out among the other hundreds of emails starts …


Marketing Tips for the New Year

Many businesses rely on the same marketing strategies year after year, and though those strategies may have worked, being fearful of new ideas can cause your brand to stagnate and create opportunities for competitors to steal market share.  That’s why you should always be looking for new ways to reach your customers, for new types …


Five Tips for Using Content to Improve Your Website

When companies first started using the Internet for marketing, the goals were simple. At the time, content was a second thought since simply having a website was good enough to put a business ahead of its competition. However, as the Internet has grown, so has the number of competitors and the expectations of individuals using …


How to Grab Your Customer’s Attention in the First Eight Seconds

Did you know that your advertising or marketing efforts ultimately boil down to the first eight seconds? In these crucial moments, consumers decide whether they’ll buy into your brand or move on. The average attention span of a person today has plummeted to eight seconds (down from 12 seconds in 2000) which means you need to pay …

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