Tag - Corporate Image


Marketing Tips for the New Year

Many businesses rely on the same marketing strategies year after year, and though those strategies may have worked, being fearful of new ideas can cause your brand to stagnate and create opportunities for competitors to steal market share.  That’s why you should always be looking for new ways to reach your customers, for new types …


Growing Your Brand (And Your Company) With Your Customers

Think branding is only for large corporations? Think again. Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.  Your brand strategy defines what your company stands for, a promise your company makes, and the messaging conveyed. And while …