Tag - Brand Strategy

3
May

Using Instagram in Your Marketing Mix

Quickly rising in the ranks of social media is Instagram, an Internet-based program that allows people to share pictures with others for free. Users upload pictures they take from their iPhones and Android devices onto the Internet using the Instagram app. These pictures can be linked to Facebook and Twitter, as well as other networks …

12
Feb

Changing Your Approach to SEO

With Panda, Penguin and all the other Google updates, SEO practices are changing, and understanding how to modify your marketing strategy starts with recognizing how it’s all changing in the first place. It’s easy to get set in your ways and feel comfortable with your current strategy, but this isn’t going to be sustainable in …

5
Jan

Marketing Tips for the New Year

Many businesses rely on the same marketing strategies year after year, and though those strategies may have worked, being fearful of new ideas can cause your brand to stagnate and create opportunities for competitors to steal market share.  That’s why you should always be looking for new ways to reach your customers, for new types …

11
Aug

Growing Your Brand (And Your Company) With Your Customers

Think branding is only for large corporations? Think again. Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.  Your brand strategy defines what your company stands for, a promise your company makes, and the messaging conveyed. And while …