Facebook, Twitter, Instagram, LinkedIn, Vine and more. The Internet is full of social media platforms and new ones are popping up every day. With hundreds of social media outlets, how do you choose what’s right for your brand and your company, and how do you develop an interactive social marketing plan that hits your target market with maximum impact? It’s not an easy task, but consider these simple tips:
Know your target audience. What social platforms do they use and why? What type of content are they seeking or sharing? The more you know about your audience’s online habits, the more you’ll be able to tap into their interests with relevant brand-related content — at the right place and time.
Do your research. Sign up for new and emerging social networks, and learn what they’re all about. Make sure you’re testing out every feature — even on networks you know. And make sure you’re up-to-date with any recent platform changes, rules or regulations. While you’re at it, do some research on best practices for each platform. The more you know about social networks, the better you can capitalize on them for your brand and company.
That being said …
Strategize. Don’t try to do it all. Your research may have uncovered a lot of cool social platforms, but take the time to think through which ones are really relevant. The most impactful interactive marketing plans zero in on relevant platforms. In other words, they’re focused and they take into account overall brand and corporate strategy. You won’t have time to post to every network out there (and your audience won’t have time to check all those places either), so think about which platforms will give you the most bang for your buck, and pool your efforts there.
Don’t forget about content. Where you post is just half the battle. You also need to think about what you’ll say. Content is king in the social world, and can go a long way toward encouraging customer engagement. Think about interesting and sharable topics that tie back to your overall brand, and map out how often you’ll talk about each. If your interactive marketing plan doesn’t cover what you’ll say and when you’ll say it, as well as where to share, then it’s not going to go far.
Execute with involvement in mind. Once you’ve created your interactive marketing plan, you’ll need to execute. That means making your posts count. Social media marketing is a two-way street, not a one-sided conversation, so be sure to respond to your audience, and keep an eye on what they’re responding to so you can adjust your plan as needed.
And last, but certainly not least …
Take advantage of the Internet. There are hundreds of online articles that offer valuable information. Utilize them to help develop or refine your plan. Or better yet, give us a call to help you implement the best social media marketing plan and strategy for your company.
Have any other tips to share? Leave us a comment and share them below.