Business Tricks that Small Businesses Can Profit From

You may have watched television ads go viral over the years and lamented you own small (or nonexistent) marketing budget, knowing that kind of exposure is way out of reach. However, creating an efficient marketing plan is a cornerstone to building up your organization’s success. Marketing, unfortunately, sometimes can be costly, particularly if you’re running …


How to Grab Your Customer’s Attention in the First Eight Seconds

Did you know that your advertising or marketing efforts ultimately boil down to the first eight seconds? In these crucial moments, consumers decide whether they’ll buy into your brand or move on. The average attention span of a person today has plummeted to eight seconds (down from 12 seconds in 2000) which means you need to pay …


Planning an Effective Photo Shoot

Organizing and managing a photo shoot takes time, but with the right preparation, the results will be amazing.  After having helped clients with thousands of photo shoots over the last twenty years and hearing the same questions, we wanted to share some of the key ways to help ensure you get the most value from …