About Porter Creative

Porter Creative is a full-service marketing agency. The agency’s full array of services include social media marketing, commercial and advertising photography, video production, public relations, corporate and product positioning, brand and strategic marketing, collateral development, email campaigns and advertising. With an international client roster that includes both Fortune 500 organizations and emerging companies, Porter Creative’s expertise encompasses a wide variety of industries in both the B2C and B2B areas, including consumer electronics, mobile communications, cosmetics, furniture and numerous others. Co-founded by Lisa and Greg Porter, Porter Creative actively supports a wide variety of companies and community organizations.

Porter Creative Group

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Lisa Porter

Co-Owner & General Manager
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What was your most memorable project and why? Serving as the co-chair for the USB Implementers Forum (along with others from Intel, Microsoft, and many other companies). We were the ones that introduced USB to the masses at COMDEX . It was so much fun to be in on ground floor level of marketing something that has made a such a huge technological impact on the way we now connect devices.

What is the furthest you have had to travel for a client and what were you doing? The furthest I have traveled for Porter Creative clients is to Barcelona, Spain for the Mobile World Congress. We spent the week in back-to-back press meetings, introducing the media from around the world to some pretty cool new technology.

What is your favorite quote? You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere - Lee Iacocca

Best advice you have ever given a client? If you’re not getting the ROI from any program or project you’re doing, then kill it immediately. Don’t waste valuable time and resources on marketing programs that aren’t giving you the expected results.
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Greg Porter

Co-Owner & Creative Director
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What was your most memorable project and why? Shooting trucks and SUVs for Toyota. On a bluff overlooking the ocean in San Simion, the Art Director told me to line up the five vehicles in a straight line for the shot. Then she decided to leave in the middle of the shoot to tour Hearst Castle with her mother. We produced the shot as she directed us to, then I had my team rearrange the vehicles the way that I wanted to shoot them. When we edited the shots at Toyota, they choose my composition to run as a national magazine ad.

What is the furthest you have had to travel for a client and what were you doing? I traveled to Barcelona for a couple of our clients. I was there to photograph booths as well as shoot video.

What is your favorite quote? “You can have it good, fast, or cheap…pick any two.”

Best advice you have ever given a client? Don’t take your product to the portrait studio at the mall, let me shoot it for free to show you how good it can look. (Resulted in a new client)
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Marzio Zanaboni

Photographer
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What was your most memorable project and why? Definitely shooting all vehicles for Toyota's web site. All photos were shot on location in a multitude of different places, from extremely rugged places to cityscapes.This was definitely a fun time!

What is the furthest you have had to travel for a client and what were you doing? To Denver, Colorado, to shoot Greg Norman for Cobra's golf clubs catalog.

What is your favorite quote? Homo homini lupus

Best advice you have ever given a client? Stop shooting pictures by yourself.
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Greg Perkins

Graphic Designer
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What was your most memorable project and why? As a designer it was the first time I completed the 400+ page Kawasaki Accessories Full Line catalog by myself. It was 6 months in the making and included everything from photographing and retouching new product to editing copy and designing ads as well as table of contents, a cover and everything else you could think of. It’s a great feeling to be able to hold the finished product in your hand after putting that much work into something.

What is the furthest you have had to travel for a client and what were you doing? As a producer I travelled with Kawasaki to Great Abaco Island in the Bahamas to shoot photo and video for their JetSki line of products. The Production crew would always travel there a week early to set up a base camp on the beach from which to operate. Each time we went we would spend 5-7 days shooting, depending on the weather and we would always come back with the most amazing photography to place in our brochures. The toughest past was choosing which photos to use.

What is your favorite quote? "If at first you don’t succeed, try and try again."

Best advice you have ever given a client? Sleep on it.
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David Arnold

Video Producer
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What was your most memorable project and why? I produced a video for giant bicycles, promoting a women's bike designed by an amazing lady who survived breast cancer. She was very sweet, yet also very strong and she had great artistic talent as well. Her courage was a true inspiration to me.

What is the furthest you have had to travel for a client and whatwere you doing? I traveled to Geneva, Switzerland to shoot super cross for ESPN.

What is your favorite quote? Coming together is a beginning; keeping together is progress; working together is success. - HENRY FORD

Best advice you have ever given a client? I always recommend that I be a part of the preproduction process - script writing, storyboarding, location scouting etc. so that I may help the client achieve their goal in the most efficient way possible.
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Nick Shackelford

Social Media Strategist
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What was your most memorable project and why? Working in social media gives you an opportunity to work with many brands, big and small. The most memorable project I had been able to work on was for a soccer training application called Sportsy. This brand hit close to home since I have been playing soccer for over 16 years. I was able to create an affiliate funnel system to reach users within the soccer niche on various social media platforms. The total number of users reached over 100,000 within 6 months of launching.

What is the furthest you have had to travel for a client and what were you doing? I traveled to Vancouver Canada to meet with a Glove brand.

What is your favorite quote? "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg

Best advice you have ever given a client? You are what you share, regardless of who you are or what your brand stands for, if it is being seen on social media then you are being perceived by what you share.
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Dave Richmond

Video Producer
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What was your most memorable project and why? MS Walks. I was given 50 hours of footage from a National MS Society Three day Challenge Walk to cut some promos for a non-branded campaign. After several additional shoot days and a few months of editing we created an award winning documentary that was exhibited in the Newport Beach Film Festival.

What is the furthest you have had to travel for a client and what were you doing? What is the furthest you have had to travel for a client and what were you doing?I traveled to Puerto Rico to shoot candids for a Sprint Sales meeting. That was where I learned to give myself 15 minutes to let the camera acclimate from air conditioning to extreme heat and humidity.

What is your favorite quote? "Creativity takes courage."Henri Matisse

Best advice you have ever given a client? Fix it in pre-production not post.